New York Chapter - American Association for Public Opinion Research
COMING EVENT

Web Survey Design Short Course
With Mick Couper

This one-day workshop focuses on the effective design of web surveys to maximize data quality. The workshop will cover various aspects of instrument design for Web surveys, including the appropriate use of widgets (e.g., radio buttons, check boxes, drop boxes), general formatting and layout issues (e.g., alignment, font, color), movement through the instrument (e.g., action buttons, navigation, error messages), and so on. The workshop will draw on empirical results from experiments on alternative design approaches as well as practical experience in the design and implementation of Web surveys. The workshop will not address the technical aspects of Web survey implementation (such as hardware, software or programming), and will also not focus on question wording, sampling or recruitment issues. The workshop will have a practical emphasis, examining many different examples of good and bad design. Participants are encouraged to bring their own Web survey designs and instruments for discussion.

Mick P. Couper is a Research Professor in the Survey Research Center at the Institute for Social Research and in the Joint Program in Survey Methodology at the University of Maryland. He has authored, co-authored or edited several books on survey methodology, including Nonresponse in Household Interview Surveys (1998), Computer Assisted Survey Information Collection (1998), Survey Methodology (2nd edition, 2009), and Designing Effective Web Surveys (2009). His research interests focus on aspects of technology use in surveys, whether by interviewers or respondents. He has conducted extensive research on Web survey design over the past 10 years.

Morning and afternoon coffee breaks are included. You may bring your own lunch, or purchase it at The Times cafeteria or a local restaurant.