COMING NYAAPOR EVENT
“Meet the Masters”
Learning Survey Research from Top
Practitioners
NYAAPOR is
pleased to present one of our most popular workshops as a series of seminars through
the fall. “Meet the Masters” is designed for both beginning and experienced researchers
by reviewing the fundamentals of the research process and offering unique
insights from our distinguished presenters. Comments and questions will be encouraged
during each session.
These workshops are approved for Professional Researcher Certification by the
Marketing Research Association. Contact NYAAPOR for more details.
Tuesday,
September 29
1 to 3 pm: “Choosing a Method
101” – Barry Feinberg, Executive Vice President, GfK Custom Research
3 to 5 pm: “Questionnaire Design and Data Analysis” – Gary Langer, Director of Polling, ABC News
Tuesday,
October 20
1 to 3 pm: “Sampling
101” – Murray Edelman, Distinguished Scholar, Rutgers University
Former Editorial Director of Voter News Service Murray Edelman shares his decades
of experience in sampling and sample design.
3 to 5 pm: “Responding
to RFPs” – Maureen Michaels, President, Michaels Opinion Research
This session will provide insight into how to make better
decisions about whether to respond to an RFP, how to judge its transparency
and how to assess what kind of resources will be involved to prepare a proper
response. Ms. Michaels will also provide tips on improving your proposal
and how to differentiate your firm and experience.
Tuesday,
November 17
1 to 3 pm:
“Ethnographic Research” – Sandra Bauman, President, Bauman Research &
Consulting
Ethnography has been around since the 1960s, but it is emerging in adapted form as a valuable addition
to more traditional marketing research methodologies. Ethnography
is a qualitative methodology where researchers get out of the focus group
facility and immerse themselves in the lives of their subjects by observing
and interviewing people in the context of their everyday lives: where they work, live, shop and play. This session
will discuss what ethnography is (and isn't), types of ethnographic techniques used and
how this type of research can provide marketers and businesses
with valuable consumer insights in ways that other forms of market research cannot.
3 to 5 pm:
“Weighting Data” - David Dutwin, Vice President, SSRS/Social Science Research Solutions
The session will cover basic theory and practice, including weighting rationales, the attainment
of population counts, and numerous practical examples ranging from the weighting of simple random sample
landline surveys to stratified designs and finally dual frame (landline and cell phone) projects. Roughly
one hour will be dedicated to basic theory, setup and weighting of SRS data, followed by more complex applications.
Refreshments will be served. Please register early. Space is limited.
All sessions
will be held at The New York Times, 620
Eighth Avenue, Room 16W1-112 (entrances on W. 40th
and W. 41st Streets).
One day (2 workshops):
$60 Members (NYAAPOR individual)
$80 Non-members
$40 Student members
Sorry, no
refunds – but you can send someone in your place!
Walk-in
registration is $10 extra if space is available.
Please send
a check (payable to NYAAPOR) to:
Rosemarie Sharpe, NYAAPOR Secretariat
152 Madison Avenue - Suite 801, NY, NY 10016
You may also register at (212) 684-0542
Click here to register by mail
Click here for online registration
