President's Letter

Jay Mattlin for homepage_101420.jpg
March 2021

Dear NYAAPOR Members and Friends,

Now is the time to join NYAAPOR or renew your NYAAPOR membership! 


One major reason to join/renew:  As a paid-up member, you have complimentary access to the archive of presentations and videos from past events. If you missed the recent workshop on employee surveys, the video can be seen by members on the Members Only page but only for a limited time! We will be removing the video on March 21.  So, join or renew now by clicking here so that you have a chance to see this eye-opening presentation.

Jay Mattlin

NYAAPOR President

In addition to access to the members-only page, members enjoy discounts to some events and can attend other members-only events for free. And of course, by maintaining your membership in NYAAPOR, you are maintaining your connection to a vital, knowledgeable community of marketing and opinion researchers in the NY area who are actively working on and discussing the  issues that touch our discipline.  Many of those issues have been featured in our previous events over the past few months – vaccinations, the Census, and, of course, the election.


Still to come this year:

  • A session on quantifying diversity and inclusion in the workplace (March 25)

  • Our annual student paper competition (April 27)

  • A panel on user experience research

  • The chapter’s tribute to Past President Janet Streicher

  • The chapter’s annual Harry O’Neill Award presentation

It has been wonderful to see so many NYAAPORites on Zoom the past few months. I look forward to seeing you at these upcoming events over the next few months – as fellow NYAAPOR members.  Please renew your commitment to the organization by renewing your membership at




Thank you!


With warm regards,


Jay Mattlin

President, NYAAPOR