Innovative Methodologies and Tricks for B2B Research
The Ivy Insights team of Alex Baranpuria and Sam Lippin will dive into their experiences with B2B research providing some tricks as well as exploring innovative methodologies.
- 1) Providing examples of three unique methodologies successfully being used.
- 2) Key motivations that successfully engage B2B respondents.
- 3) Unique recruitment approaches to B2B research.
Alex Baranpuria - Co-Founder and Chief Growth Officer, Ivy Insights
Alex Baranpuria is co-founder and chief growth officer of Ivyinsights.co – an elite, private online business community of 2.5 million+ global leaders. Alex leads the organization’s market insights division, called Ivy Insights, which focuses on B2B market research and partners with market research firms looking to reach C-suite, KOLs, industry experts, and other traditionally hard-to-reach demographics.
Sam Lippin - Vice President - Market Insights, Ivy Insights
Sam Lippin is the vice president of market insights at Ivyinsights.co an elite, private online business community of 2.5 million+ global leaders. Sam heads the business development team of the market insights division which helps firms looking to secure C-suite, KOLs, Industry Experts, and other traditionally hard-to-reach audiences for research engagements. Sam also is the treasurer of the GNY Market Insights Association.
Feb 10, 2022