Rhoda Brooks was a senior executive in the market research industry for over 30 years, working for several companies before founding International Point of Contact (IPC) in 1991. She has been an active member of NYAAPOR for many years, as a member on several committees and on the council as membership chair and program chair. She served as president of the organization in 2014-2015.

Rhoda is also a member of the Marketing Research Association, where she has been director-at-large and president. She was instrumental in creating the current alliance between NYAAPOR and Insights Association (merger of MRA-NY & CASRO)

Although dominated by data collection, her experience also includes marketing, installing and supporting CATI systems, and managing marketing research projects from design through the coding and tabulation phases.

Rhoda received her BA from Cornell University before getting her masters at the University of Pennsylvania. She did additional graduate work at the University of Pennsylvania and Rockefeller University.

About our Introductory Speaker:

Marjorie Connelly is a Senior Fellow with the Public Affairs and Media Research Department at NORC. Prior to joining NORC in 2015, Marjorie spent more than 30 years at The New York Times, working in its News Survey department. She has been an active member of NYAAPOR for many years and served on its executive council in several capacities, including chapter president (2010-2011).