How does Apple decide what to include in the next generation of the iPad Pro? How can we measure the true impact of economic policy changes on consumers? And how can that information help predict trends in voter behavior?

The answers to these questions often lie in understanding trade-offs. An Apple user may value battery life over download speed; a consumer may prioritize cost over where a product is made; and voters may weigh economic concerns more heavily than other issues on the ballot.

We assess preferences like these using conjoint analysis—a powerful survey method increasingly used across market research, academia, and public policy.

Join NYAAPOR for a "Lunch and Learn" discussion led by Jayme R. Schlesinger, PhD, exploring how conjoint surveys work and how they are applied to better understand decision-making in markets, research, and public policy.