This panel will be a moderated discussion of the ins and outs of User Experience Research, a field that more and more survey researchers are entering and contributing to. We'll talk about: Education and skills needed; career paths; companies and organizations that conduct UXR; methodologies used in UXR; and working and communicating with cross-functional partners as a UX Researcher.

Moderator:

Randal Ries, Research & Analytics Manager, IBM

Panelists:

Kelly Berndt-Holland, Head of User Research, Peloton

Kelly is currently Head of Research at Peloton. She’s previously led research and has industry experience at a wide variety of organizations including Target, Facebook, Gap, and Ketchum. Kelly is an expert in quantitative and qualitative research including online and offline UX design research, consumer and B2B market research, and political public opinion research. She’s adept in measurement across traditional, digital, and social media platforms. Kelly is a strategic thinker, linking research methodology and outputs to insights and impact.

Gregory Holyk, Senior User Experience Researcher, Google

Greg is a Senior User Experience Researcher on the News team at Google. He’s been in the UXR field since 2018, previously working on Facebook’s News team. Prior to his work in UXR in the tech industry, Greg worked as a Senior Research Analyst at Langer Research Associates where he conducted political and election polling for ABC News. He also has worked as a Professor of Politics, teaching and doing research in statistics and methodology, surveys, public opinion and American politics. Greg is an expert in research methods, survey methodology, quantitative stats, qualitative interviews and UX product testing.

Stephen Woodburn, Senior User Experience Research and Design, IBM

Stephen is a Senior User Experience Designer and Researcher in the IBM CIO Design group. During his career of over 20 years in information technology, he has applied a user-centric approach to interface design across the domains of communications, pharmaceuticals, healthcare, sales and marketing, and support. In his current role, he is responsible for gathering, visualizing, and making readily available measures of UX health for tools and applications that IBM employees use, in the mission to “make work better.” Stephen enjoys the challenge of making data speak, but even more, enjoys speaking with users, “I never fail to learn something with I speak with an end-user.”