Please join us for our upcoming NYAAPOR webinar focused on using Artificial Intelligence (AI) in Market Research. Our featured speaker, Professor Ayelet Israeli (Harvard Business School) will present an overview of “Using GPT in Market Research.”* This paper explores the uses and benefits of large language models (LLMs) for researchers and practitioners who aim to understand consumer preferences. Professor Israeil’s presentation will be followed by a moderated discussion and Q&A regarding the methodology, findings, and implications for the Consumer Insights industry.

*Brand, James and Israeli, Ayelet and Ngwe, Donald, Using GPT for Market Research (March 21, 2023). Harvard Business School Marketing Unit Working Paper No. 23-062, Available at SSRN: https://ssrn.com/abstract=4395751 or http://dx.doi.org/10.2139/ssrn.4395751